The continuous development and innovation of mobile technology is undeniably transforming our culture - mobile is persistent in our everyday lives as a regular channel of expression and communication. In turn, this impacts market research as it has become another opportunity for engagement. The ubiquity of mobile extends the ability of market researchers to measure real-time behavior to gain better insights.

With ThoughtLight, Civicom’s new app for ethnographic research and mobile diaries, this leading global services provider leverages mobile capabilities, providing both researcher and participant flexibility in many ways. Civicom ThoughtLight is a useful tool for shopper insights, audio diaries, patient journeys, on-the-spot data collection, and helpful in any situation where a researcher wants to engage with participants to gather data and feedback through use of participant smart phones.

Available on both Android and iOS, ThoughtLight can be used for collecting user-generated content such as audio, text, photos, videos, and even geo-location. The app has offline accessibility, which enables participation even when a Wi-Fi connection is not available, as material can be created, then sent as soon as Wi-Fi becomes present. ThoughtLight provides researchers with the ability to include activity based questionnaires and also encourages open-ended responses. The ThoughtLight mobile experience also allows for moderator-participant interaction. In addition, it has the capability to extend to Civicom’s other platform capabilities. Respondent content generated through the ThoughtLight app can be posted on the Civicom Chatterbox® online community platform, where researchers can then use the robust Chatterbox analytics tools to analyse and consolidate data, create excerpts, word clouds, and charts and graphs, as well as to formulate reports.

Civicom’s ThoughtLight app leverages mobile technology to capture real-time insights in a flexible, non-costly way for researchers and participants.

With only a smartphone, Civicom’s ThoughtLight solution reduces the need for costly and time consuming travel without sacrificing the integrity and quality of discovering useful insights. Interested parties may opt in to a free demo of the app and its capabilities by contacting Civicom Marketing Research Services at inquire(at)civi(dot)com.

About Civicom Marketing Research Services

Civicom Marketing Research Services is a global innovator providing qualitative research tools using the latest technology solutions for marketing research. The company works hand-in-hand with market research firms, facilitating marketing research projects both locally, as well as those with extensive global reach.

Civicom Marketing Research Services offers many options to enhance the research process for marketing research professionals. Civicom is the global leader in facilitating telephone and web-enabled IDIs and Focus Groups using Civicom CyberFacility®. Civicom also offers Civicom Chatterbox®, an asynchronous research platform for online communities and bulletin boards. Civicom operates in over 96 countries and offers extensive translation services for marketing researchers, as well as transcription services through TranscriptionWing™, and respondent recruiting through CiviSelect™. All of these services are available in Spanish, as well as English, and multiple other languages.

Civicom Marketing Research chooses to be as dynamic as it is innovative; always listening to and acting on clients’ ideas and requests as makes sense. This kind of relationship has paved the way for the development and rollout of new services.