This year, Civicom showcased their telephone and web-enabled marketing research solutions with emphasis on Glide Central®, an internally developed qualitative content management and curation solution.
Glide, an online media management platform for qualitative researchers, is designed to solve the organizational pain points of managing the overwhelming amount of audio and video generated during qualitative research studies, thus enabling market researchers to increase the delivery of insights to their clients. Glide eliminates much of the manual, tedious video curation process by efficiently streamlining every step within one platform. Researchers can view recordings, create tags, produce transcripts, make clips, and harvest key insights and accelerate their analysis and improve the turn-around time of delivering impactful reports.
Civicom’s participation in industry expos such as Quirk’s Events has allowed the innovative leader to strengthen relationships as well as develop leading-edge solutions in a collaborative effort with insights professionals. Attendees of Quirk’s East in Brooklyn, New York were invited to visit the Civicom team at Booth 202 to learn more about Civicom’s wide range of telephone and web-enabled solutions for conducting market research worldwide.
Being part of events such as The Quirk’s Event in London aligns with Civicom Marketing Research Services’ unceasing pursuit of knowledge and insight from the market research industry in developing its innovative technology solutions as a multi-country service provider of marketing research support worldwide.
"Civicom’s showcase at Quirk’s East provided market researchers exposure to the Glide Central® video curation platform, a solution designed to solve the pain points of managing the multi-media content generated from market research studies."
Quirk’s Media started out as a means for marketing research providers to promote their products and services. The company has been doing so for nearly three decades. This is still its main thrust today through Quirk’s Marketing Research Review, an industry publication covering the full realm of marketing research interests. Also published by Quirk’s is the Quirk’s Researcher SourceBook™, a specialty directory of research providers, which lists over 7,100 companies worldwide.
Civicom Marketing Research Services offers many options to enhance the research process for marketing research professionals. Civicom is the global leader in facilitating telephone and web-enabled in-depth interviews and focus groups using Civicom CyberFacility®. Civicom also offers Civicom Chatterbox®, an asynchronous research platform for online communities and bulletin boards, plus the Civicom ThoughtLight™ Mobile Insights App, a mobile qualitative tool for collecting richer in-the-moment insights, offering geolocation plus offline accessibility for places where there is no data connection.
Civicom ThoughtLight™ works with both iOS and Android and is a useful tool for shopper insights, audio diaries and patient journeys. Civicom operates in over 96 countries and offers extensive translation services for marketing researchers, as well as transcription services through TranscriptionWing™, and market research respondent recruiting through CiviSelect™. Civicom Marketing Research Services and Schlesinger Group have now joined together in a Strategic Alliance to mutually serve the needs of clients needing web-enabled IDIs and focus groups combined with high quality recruiting services. All of these services are available in Spanish, as well as English, and multiple other languages.
Civicom Marketing Research Services continues to be at the forefront of innovation and new strategies in marketing research, actively participating in various conferences and networks that engage in developing new techniques with the latest technologies globally. Civicom is known among its clients for dedication to service quality and for the company’s motto “Your Project Success Is Our Number One Priority.”
Civicom Marketing Research Services chooses to be as dynamic as it is innovative; always listening to and acting on clients’ ideas and requests as they see fit. This kind of relationship has paved the way for the development and roll-out of new services.