Civicom Serves Middle Eastern Markets with Chatterbox® Online Community Platform and Pinterest®
Greenwich, CT USA, December 10, 2014
Civicom Marketing Research Services announced today that the company has just completed another series of online studies in the Arabic language using a combination of its Chatterbox® Online Community Platform and Pinterest®. Civicom’s Arabic language tools, combined with its sophisticated Arabic-to-English translation service, enables marketing researchers in any English-speaking country to broaden their reach by tapping directly into the vast Middle Eastern market using the local language.
Why Use Online Tools for Market Research in the Middle East?
Online community platforms and multimedia boards have long been considered invaluable tools because these open discussions help shed light on important insights, opinions, and ideas that pertain to virtually any subject matter. In marketing research applications, these tools have led to the development or refinement of many products and services. They can be especially useful when project prototypes are in the fine-tuning stage, usually after having undergone a test run.
With the diversity of cultures all over the world, companies may need to reformat existing products and services in order to suit particular markets. Knowing precisely how to go about it may entail research. One of the more practical solutions that Civicom Marketing Research Services offers to researchers is its online capabilities using its CyberFacility® IDI and Focus Group platform and the Civicom Chatterbox® online community platform, all with multi-lingual capabilities.
The Middle Eastern market offers a vast frontier of opportunity for western research companies. However due to strict cultural norms, it has often been difficult for marketing researchers to enter the homes of these consumers, or to enable these important consumers to come to a facility to meet with others, especially to discuss or experiment with personal products.
Civicom has provided services in multiple Middle Eastern countries in Arabic, including Saudi Arabia, UAE, Lebanon, Yemen, Egypt, Jordan, Bahrain, Iraq, Egypt and Morocco.
The Civicom Chatterbox® Online Community Platform removes these barriers to researcher communication with desirable subjects. From the privacy of their own home, the consumer is able to be part of the online discussion and complete assigned activities from within the online multimedia board in Arabic. Civicom frequently combines Arabic Chatterbox® studies with Pinterest®, also in Arabic, to further probe the thinking of the respondents in a study.
Civicom supplies the entire content of the online study, in both Arabic and in English, for the research team. For the benefit of respondents and moderators working with or within Middle Eastern markets, the latest version of Civicom’s Chatterbox® Multimedia Board can be toggled from English to Arabic and vice-versa. The Civicom Chatterbox® platform now also comes with a user guide, as well as other program functions, in Arabic.
The Civicom Chatterbox Multimedia Board is designed as an asynchronous platform that puts research respondents in a “relaxed environment,” giving them ample time to think about their responses before posting comments. The interface can be customized and even allows the placement of multimedia content for a richer, more targeted focus group experience.
Pinterest® is a web and mobile application company that offers an online platform for visual discovery, collection, sharing. Users create and share their collections of visual bookmarks. Boards are created through a user selecting an item, page, website, etc. and pinning it to an existing or newly created board.
Learn more about the Civicom Chatterbox® Online Community Platform and Civicom Services Using Pinterest® by clicking on this link.
Civicom Marketing Research Services has supported projects within multiple Middle Eastern countries in Arabic, including Saudi Arabia, United Arab Emirates, Lebanon, Yemen, Egypt, Jordan, Bahrain, Iraq, Egypt and Morocco. The company is expert worldwide in multiple cultures.
About Civicom Marketing Research
Civicom Marketing Research Services is a global innovator in qualitative research tools using the latest technology solutions for marketing research. The company works hand in hand with market research firms, facilitating telephone and web-based IDIs and Focus Groups that enable projects to have extensive, global reach.
Civicom Marketing Research chooses to be as dynamic as it is innovative; always listening to and acting on clients’ ideas and requests as they see fit. This kind of relationship has paved the way for the development and rollout of new services that attract a continuous flow of new clients.
To learn more about Civicom, email inquire(at)civi(dot)com or call +1-203-413-2423.