By popular demand, Civicom Marketing Research Services will be presenting a webinar entitled “Running a Qualitative Mobile Study in 96 Countries – Almost Anywhere Globally.” This is an encore to the presentation given by Rebecca West at the Market Research in the Mobile World (MRMW) conference on July 18, 2013, in Minneapolis, MN. In this presentation, Civicom illustrates how any researcher can easily conduct a mobile qualitative study in virtually any country in the world by utilizing Civicom’s unique mobile tools.
Uncover the Answer to “Why?”
Mobile research lends itself well to quantitative research, but qualitative is the only method that will uncover the answer to WHY. Every company and brand is looking for this truly valuable insight from consumers, be it at the point of purchase or through usage experience. The process is simple: You ask. They answer. You listen. Civicom’s mobile research tools enable researchers to collect deep insights from respondents in the moment of truth – whenever or wherever that moment may occur.
Civicom has thought through and experienced all of the logistical steps necessary to make their mobile qualitative tools completely functional in nearly any country in the world.
Understand the Voice of the Respondent
The beauty behind Civicom’s capability is that the respondent speaks their responses as though they were simply talking on the phone to a friend, and their audio is captured and recorded for transcription and further analysis. You hear the insights as if you were present at the time they were spoken.
Challenges may immediately come to mind when thinking about using this methodology in an international setting. The webinar content will address language translation, multiple mobile devices, mobile infrastructure variances, and other barriers that you might imagine would exist. Civicom has thought through and experienced all of the logistical steps necessary to make their mobile qualitative tools completely functional in nearly any country in the world.
Unearth Valuable Results
Qualitative research, especially when conducted across multiple countries, can result in mountains of data. What can make it easier for a researcher to transition from data collection to data analysis.
Researchers will leave this webinar with the confidence to broaden their geographical horizons and open their minds (and businesses) to the countless international opportunities that await them.