Market researchers have long been looking for a solution where they can stream in-person interviews and focus groups as well as from outside-facility locations such as a hotel, conference room or a home. As an answer to this need, marketing research solutions innovator Civicom developed CCam focus®, a portable 360° streaming solution with video curation capabilities for focus groups.
CCam focus is the natural extension of what Civicom currently offers to its clients through its Market Research Services that provide facilitation of IDIs and focus groups worldwide. With CCam focus, clients are equipped with a quality, cost-effective alternative to existing facility-based recording hardware and software. CCam focus equipment is flexible enough that it can be used in a facility where video recording and streaming exists without the need for tedious installation and can be used anywhere in the world.
Civicom provides support for set up, troubleshooting, and the presence of a live technician throughout every session. With 360° video technology and built-in video curation tools, CCam focus ensures every response is captured and key moments are saved for closer review. The result is no bad seat in the house for viewing focus groups.
Irene Bocca, Business Development & Project Execution Manager of CCam focus, presented the advantages of 360° video technology and how it can enrich the focus group experience. The webinar also explored the benefits of having a unified solution for streaming, recording, and curating that enables collaboration for data analysis and more impactful reporting.
"CCam focus is a portable 360 video solution with built-in video curation capabilities developed to help market researchers achieve a more impactful outcome from live, in-person interviews and focus groups.
The GreenBook Worldwide Directories is a project of the New York AMA (American Marketing Association) Communication Services, Inc., a wholly owned subsidiary of the New York American Marketing Association. GreenBook provides a listing of market research suppliers in two volumes. Volume One features companies that offer online advertising, brand and media research, and specialized research for major industries like financial, healthcare, retail, technology and telecommunications. The second volume features companies that offer focus group moderation, and qualitative research services such as recruiting, moderating, videoconferencing, internet broadcasting, usability testing, etc. The GreenBook online directory can be found at https://www.greenbook.org/.
Civicom Marketing Research Services offers many options to enhance the research process for marketing research professionals. Civicom is the global leader in facilitating telephone and web-enabled in-depth interviews and focus groups using Civicom CyberFacility®. Civicom also offers Civicom Chatterbox®, an asynchronous research platform for online communities and bulletin boards, plus the Civicom ThoughtLight™ Mobile Insights App, a mobile qualitative tool for collecting richer in-the-moment insights, offering geolocation plus offline accessibility for places where there is no data connection. Civicom ThoughtLight™ works with both iOS and Android and is a useful tool for shopper insights, audio diaries and patient journeys.
Civicom also offers Glide Central™, an online qualitative media management platform designed to solve the organizational pain points of digesting the overwhelming amount of video and audio that is generated during qualitative research. Researchers can view recordings, create tags, produce transcripts, make clips, and harvest key insights using the platform.
Civicom operates in over 96 countries and offers extensive translation services for marketing researchers, as well as transcription services through TranscriptionWing™, and market research respondent recruiting through CiviSelect™. Civicom Marketing Research Services and Schlesinger Group have now joined together in a strategic alliance to mutually serve the needs of clients needing web-enabled IDIs and focus groups combined with high quality recruiting services. All of these services are available in Spanish, as well as English, and multiple other languages.
Civicom Marketing Research Services continues to be at the forefront of innovation and new strategies in marketing research, actively participating in various conferences and networks that engage in developing new techniques with the latest technologies globally. Civicom is known among its clients for dedication to service quality and for the company’s motto “Your Project Success Is Our Number One Priority.”