Civicom Marketing Research Service, a leading facilitator of global marketing research, will conduct a webinar series featuring See Me Navigate™, the company’s qualitative solution for mobile app and mobile usability testing. Businesses have turned to mobile applications in order to offer easy accessibility to their products and services.
See Me Navigate™ from Civicom® enables you to view how users located almost anywhere navigate your mobile apps and websites from their mobile devices.
As of 2015, search activity on mobile devices exceeds search activity on desktops and laptops.(1) As businesses become more competitive in the mobile app and mobile website space, organizations are increasing their focus on the usability of these avenues as they are now key and critical in the general consumer experience. Market researchers and usability designers are now challenged to discover what makes a mobile app or mobile website produce optimal business results as well as a favorable user experience.
Civicom recognizes that it is vital for researchers to be able to probe real-time insights from respondents as they swipe through these mobile applications. Civicom’s See Me Navigate™ uses online technology to allow researchers to view how respondents use these mobile platforms. With Civicom operating as the researcher facilitator, researchers and clients can see how respondents navigate through apps, search, adjust settings, and make choices when their Android or Apple device is being used as the vehicle for engagement. The result is vital insights that uncover the consumer’s decision-making process using applications and websites on their mobile devices.
Civicom’s See Me Navigate™ addresses the need to understand the goings-on in the consumers’ minds and provides researchers the capability to capture ideas and valuable insights the moment they occur. In a mobile app usability study, the respondent’s smartphone screen is viewable real-time to the researcher and their client at the same time through Civicom’s online portal. The researcher can then probe as they see fit while the respondent navigates the mobile device.
The Civicom See Me Navigate™ webinar will highlight the advantages of utilizing Civicom’s CyberFacility™ technology as a bridge to view and capture a respondent’s mobile device screen activity in real time. Webinar attendees also will learn about Civicom Market Research Services’ project management and support capabilities that enable researchers to seamlessly conduct effective app and website usability evaluation studies down to the last detail.
The webinar “How to Obtain Mobile Website and App Usability Insights with See Me Navigate™” will be presented on the following dates and times:
July 21 at 11 am PT / 2 pm ET
July 23 at 6 pm PT / 9 pm ET
July 24 at 9 am Singapore Time
About Civicom Marketing Research
Civicom Marketing Research Services is a global innovator in qualitative research tools using the latest technology solutions for marketing research. The company works hand in hand with market research firms, facilitating marketing research projects both locally, as well as those with extensive global reach.
Civicom Marketing Research Services offers many options to enhance the research process for marketing research professionals. Civicom is the global leader in facilitating telephone and web-enabled IDIs and Focus Groups using Civicom CyberFacility®. Civicom also offers Civicom InSitu® Mobile Research, a qualitative tool to conduct audio diaries and patient journeys. Civicom operates in over 96 countries and offers extensive translation services for marketing researchers, as well as transcriptions through TranscriptionWing™, and respondent recruiting through CiviSelect™. All of these services are available in Spanish, as well as English, as well as other languages.
Civicom Marketing Research chooses to be as dynamic as it is innovative; always listening to and acting on clients’ ideas and requests as makes sense. This kind of relationship has paved the way for the development and rollout of new services.