Civicom®, the trusted market research services provider of web-enabled IDIs and focus groups, is hosting a joint webinar with Zebra Strategies on Giving Voice To Disparities In Infant Health in BIPOC Communities Through Web-Enabled Interviews. Leading the charge will be Sharon Arthur, Director of Brand Management for Zebra Strategies, and Stan Satty, a Global Account Manager with Civicom® Marketing Research Services. The webinar will take place on the 14th of April from 1:00 PM to 1:45 PM EST.
The webinar will bring to light the experience of using Civicom CyberFacility® as a web-enabled interview solution that helped uncover insights on the underlying issues that Infant Health Study participants face as individuals affected by Unexpected Infant Death Syndrome.
Zebra Strategies, with support from Civicom® Marketing Research Services, will explore how cultural beliefs, socio-economic factors, implicit bias, and structural racism factor into the higher rates of Sudden Unexpected Infant Death Syndrome (“SUID”) experienced by BIPOC communities. Also known as the Sudden Infant Death Syndrome or SIDS, SUID is defined as the sudden and unexplained death of a baby younger than 1-year-old with relevant causes often hard to determine. The webinar will provide attendees a closer look at the processes and challenges that led to the collaborative success of the study using the Civicom platform CyberFacility®.
Civicom CyberFacility®, a telephone and web-enabled interview and focus group solution, was crucial in making it possible to interview difficult to reach respondents from underserved communities through the use of webcam interviews and mobile devices. Sharon Arthur will share how Civicom® technology and support services enabled Zebra Strategies to hold these in-depth interviews, which gave voice to the issues faced by the participants and uncovered insights on the dynamics of infant health in BIPOC communities.
About Civicom® Marketing Research Services
Civicom® Marketing Research Services offers many options to enhance the research process for marketing research professionals. Civicom® is the global leader in facilitating telephone and web-enabled in-depth interviews and focus groups using Civicom CyberFacility®. Civicom® also offers Civicom Chatterbox®, an asynchronous research platform for online communities and bulletin boards, plus the Civicom ThoughtLight® Mobile Insights App, a mobile qualitative tool for collecting richer in-the-moment insights, useful for shopper insights, audio diaries, and patient journeys.
Civicom® operates in over 96 countries and offers extensive translation services for marketing researchers, as well as transcription services through TranscriptionWing™, and market research respondent recruiting through CiviSelect™. All of these services are available in Spanish, as well as English, and multiple other languages.