How Quillit Is Changing the Landscape of Mock Jury Research

Since legal teams are allowed to test arguments, predict juror attitudes, and gain a better understanding of how cases could unfold in the real world, mock jury research has long been a fundamental component of trial preparations and strategy. However, the traditional approach to research analysis requires a lot of time and effort. Hours of video review, response coding, discussion summarization, and report compilation are tedious at times.

The use of Artificial Intelligence (AI) in mock trials is emerging as a game-changing solution that makes the research analysis quicker, and more efficient. Not only is AI a new technology, but it is also transforming how juror consultants interact with and interpret data from mock juries. 

Quillit, powered by Civicom, is our trusted, accurate, and secure AI-powered research assistant that gives you powerful tools that enable you to eliminate the time consuming tasks of consolidating and structuring your mock jury findings into your consultative report.

Quillit enhances your existing mock jury research processes by improving the analysis, extraction, and synthesis of human-centered insights. While Quillit can accelerate time-consuming tasks, it complements the critical role of human expertise, ensuring that the depth and nuance of mock jury research is preserved. Quillit integrates into your workflow, supporting your pre-research, data collection, analysis, and report writing, without replacing the essential value of human interpretation.

With Quillit’s powerful features, you can generate accurate, real-time insights while maintaining full control over your data, and at the same time, keeping your research private and confidential. It is designed for security-sensitive clients and is widely used by international market research, healthcare, and finance companies, as well as mock jury consultants.

In this blog, see how Quillit eliminates the time consuming tasks of consolidating and structuring your mock jury findings into your consultative report.

How Quillit Is Changing the Landscape of Mock Jury Research

Although mock juries present a great opportunity to predict the outcome of trials, they also pose fresh challenges regarding the most effective way to incorporate AI technology into a subject that heavily relies on human judgment. Quillit is not a substitute for trial consultants or analysts. Instead, it improves their work by making it more efficient and less time consuming to consolidate the jurors' statements, their delivery, and their potential meaning.

Quickly Summarize Individual Deliberation Sessions or Combine All Into One

Traditionally, it could take hours for a jury consultant to review and summarize each mock jury session. Analysts would have to go through uncut recordings or transcripts to pick out important passages and write summaries.

Photo of Quillit's Summary Feature from Quillit's sample report (Graphics created by Kier Francisco)

Rather than reviewing your research notes by hand, AI systems like Quillit can do it for you in a matter of minutes and provide you with a concise, well-structured summary. With Quillit's summary feature, you can produce a clear and more comprehensive overview of juror feedback by combining several sessions into a single summary to achieve the desired report and trial experience. This translates into quicker response times and more time for in-depth strategic analysis. Quillit also lets you add files to the platform, whether they are transcripts or recordings.

Segment Insights by Sentiment and Groups to Uncover Patterns

Recognizing juror sentiment is essential. You don't have to spend hours manually labeling or rearranging valuable insights to delve into the research data. To classify jury responses appropriately, you can identify patterns that might not be apparent in a general review by using Quillit's segmentation feature.

Photo of Quillit's Segmentation Feature from Quillit's sample report (Graphics created by Kier Francisco)

Quillit's segmentation feature allows you to enter as many segments from your mock jury research as you like. Quillit does not impose any restrictions on how you can categorize comments based on mood, job description, age, or gender, for instance. You can enter your segments to arrange the data appropriately. It also helps you get there faster and with more confidence - keeps your analysis focused, helping you spend less time organizing and more time drawing conclusions that matter in your mock jury trials.

Quillit starts sorting your data as soon as you enter a segment. With the feature's real-time sorting capability, you can identify segments in a few moments.

Generate Quotations to Support Mock Juror Points of View

It used to be necessary to go through transcripts line by line to extract pertinent quotes. Quillit uses natural language processing to find firm, illustrative quotations that bolster juror sentiments or responses. Whether you're creating a report for a client or a presentation for the courtroom, having ready-to-use, precise quotes that can be found and chosen in a matter of seconds, saving time.

When used with Quillit's citation feature, segmentation becomes even more powerful. You can pull direct, verbatim quotes that support your mock jury findings, making it easier to present your mock jury insights with context and clarity.

Provide Evidence of Perceptions With Citations Tied Directly to Each Quote

Supporting insights with concrete data is one of the most challenging aspects of mock jury reporting. Quillit not only provides the quote but also identifies its exact source. In the dataset, each quote has a link to its original source, complete with speaker, time, and context. Your findings gain credibility thanks to this traceability, which also helps prevent misunderstandings. Presenting your work is more than just telling a story.

Every insight is fully verifiable and supported by actual data with Quillit's validation tools. It provides multi-layer validation for AI-generated insights, providing researchers with complete traceability and context.

Photos of Quillit's Citations Feature from Quillit's sample report (Graphics created by Kier Francisco)

With Quillit's validation tools, researchers can link each insight to its original data source through its “Clickable Citations” feature. This feature connects every insight to its original data source, be it an uploaded file, participant quotation, audio transcript, or observation note.

This level of traceability supports the growing need for transparent data methods in market research, academia, and other fields. It enhances reporting integrity, particularly in research works and client deliverables, where source attribution and methodological rigor are essential. It also makes the research analysis process more transparent and verifiable, which reduces interpretative bias.

Dig Deeper Into Insights by Asking The Data More Questions Using Conversational AI

Insights often lead to more questions. You can investigate fresh perspectives using Quillit without having to start from scratch. The integration of AI in mock trials also extends to Quillit’s powerful “Conversational AI” feature, which allows you to ask follow-up inquiries within the platform. Curious about what other jurors thought of the prosecution after voicing skepticism about a crucial witness? Just ask. Real-time data analysis by Quillit yields targeted, pertinent results, much like having a second analyst available around the clock.

Photos of Quillit's Conversational AI Feature from Quillit's sample report (Graphics created by Kier Francisco)

Quillit’s Conversational AI transforms how mock jury research is done by making data analysis faster, deeper, and less manual. It helps researchers move beyond surface-level themes to uncover more meaningful insights, all while keeping data secure and allowing real-time interaction with the research material. It was created to assist researchers in deriving more profound insights from text-based data such as focus group conversations, interview transcripts, and open-ended survey answers.

You can dive into a more thorough theme exploration and gain more accurate feedback with Quillit's Conversational AI. This feature helps close the gap between text-based analysis and in-depth exploration of the research material as if you are conversing with it.

Get a Bird’s-Eye View of All Mock Juror Perceptions in an Excel-style Spreadsheet

Quillit provides a view of all jury responses and themes in Excel format for individuals who prefer working directly with data. Comparing individual jurors, searching for reoccurring themes, and organizing responses by topic or attitude are all made simple by this tabular format. It gives your qualitative data a clear, thorough form, which is particularly helpful when creating summaries or briefing trial teams.

Photos of Quillit's Analysis Grid Feature from Quillit's sample report (Graphics created by Kier Francisco)

Quillit’s Analysis Grid acts as the “bird’s eye view of your research data.” It helps you focus on what matters—making well-informed, data-driven decisions—by automatically organizing data, offering segmented analysis, and enabling your powerful insights.

Through Quillit’s Analysis Grid, you can see how models work in problem-solving by displaying the insights - from data sources, patterns, and supporting details - that go into each conclusion. In this manner, mock jury researchers can confidently sort through mountains of data to identify the most critical insights. They can also view your discussion guide's total number of responses using keyword search, and filter segmentation.

Main Points

AI in mock trials is making a significant impact, transforming the way jury research is conducted. Quillit is reshaping mock jury research by making it more efficient, faster, and easier to handle. It automates laborious tasks so that mock jury  consutants can concentrate on their core competencies, which include analyzing human behavior, identifying strategy risks, and rendering decisions.

Quillit provides an intelligent and effective methodology of working with jury data—as well as a more direct route from juror comments to critical insights.

Conduct Your Mock Jury Trials with Civicom 

Civicom’s Mock Jury Services is expert in managing mock jury trials focus groups and in assisting with online jury research. Created as a customizable and reliable alternative to live jury trials and legal case studies, our services are tailored to support the specific requirements of your unique legal project. To request a demo or book a project, call us at +1-203-413-2423 or fill out our contact us form and we’ll reach out to you.