Greenwich, CT USA, March 24, 2015. Civicom Marketing Research Services hosted a free webinar series entitled, “Anytime – Anywhere! Insights are ‘In Sight’ with Civicom InSitu® Mobile Qual and Quant in Any Language.” The webinar focused on the use of mobile communications in the field of marketing research. The webinar took place on three dates, March 17, 19, and 20. Times were orchestrated to accommodate viewers globally, based on their time zones.
Whether you’re focus is around collecting qualitative or quantifiable data, there is a necessity to gain information from respondents in the precise moment of relevance. What better way to reach respondents at this crucial moment than to essentially turn their mobile devices into a member of your research team?
What better way to reach respondents at a crucial moment than to essentially turn their mobile devices into a member of your marketing research team?
Mobile telecommunications technology has greatly improved over the last few years, leading mobile platforms to become highly effective in marketing research. Surveys show that more than a third of all new research projects being initiated today already make use of mobile communications technology.
Mobile-based research affords freedom and flexibility since data can be collected from respondents virtually anywhere they are and in real time, whether from the comfort of their own homes, while at the supermarket, or during times they are engaged in other activities.
Participants in the webinar “Anytime – Anywhere! Insights are ‘In Sight’ with Civicom InSitu® Mobile Qual and Quant in Any Language” learned how the use of mobile devices can add value to a research project, saw the similarities and differences between mobile and traditional research tools, and found out how mobile research projects should be set up in order to maximize the use of hardware and software components. The webinar also pointed out what differentiates a mobile qualitative approach from a mobile quantitative one.
About Civicom Marketing Research
Civicom Marketing Research Services is a global innovator in qualitative research tools using the latest technology solutions for marketing research. The company works hand in hand with market research firms, facilitating telephone and web-based IDIs and focus groups that enable projects to have extensive, global reach.
Civicom InSitu® Mobile Research is one of many tools offered by Civicom Marketing Research Services to enhance the research process for marketing research professionals. Civicom is the global leader in facilitating telephone and web-enabled IDIs and Focus Groups using Civicom CyberFacility®. Civicom also offers Civicom Chatterbox®, an online community platform that operates globally. Civicom operates in over 96 countries and offers extensive translation services for marketing researchers, as well as transcriptions through TranscriptionWing™, and respondent recruiting through CiviSelect™.
Civicom Marketing Research chooses to be as dynamic as it is innovative; always listening to and acting on clients’ ideas and requests as they see fit. This kind of relationship has paved the way for the development and rollout of new services.