Men Bond Online Over Anti-Aging Products
Men Bond Online Over
QHow did a researcher get product testing results over time, plus collect perceptions on a new line of facial products for men from a group of males who had never used cosmetic products of any type and who swore they never would?
AThe Civicom CiviSelect® team’s extensive powers of persuasion using desirable rewards provided by the client led to recruiting success. We sent the respondents their product samples, and set up the Civicom Chatterbox® online community platform for the men to complete the discussion activities and upload photos of specific experiences. Sort and rank activities enabled them to identify concept preferences. Tell us how we can help you.