Global marketing research solutions innovator Civicom hosted a webinar targeted for researchers in the healthcare industry entitled “Increasingly Mobile! In Healthcare Qual,” to illustrate the rising significance and benefits of using mobile platforms and solutions in conducting healthcare qualitative research. Due to the high volume of interest in this subject, Civicom is providing on-demand replays of this very informative webinar. Click here to request a replay.
Mobile devices have provided transformative solutions for almost every sector including healthcare. Mobile ownership continues to rise and mobile usage has become a necessity. Mobile devices, with their powerful capabilities and ubiquity, continue to provide accessibility and mobility now required not only by medical and healthcare professionals but also patients and general consumers of health-related products and services.
Civicom Marketing Research Services is a long-time advocate of leveraging technology and innovating marketing research solutions to bridge the gap between researchers and respondents in order to maximize key insight discovery. With years of marketing research facilitation under its belt, Civicom held a webinar entitled “Increasingly Mobile! In Healthcare” to illustrate the various possibilities of utilizing mobile methods and solutions in healthcare qualitative. The webinar also covered healthcare use cases where Civicom mobile research solutions proved effective in facilitating insight discovery.
"As a leading innovator in marketing research facilitation, Civicom offers competitive mobile research solutions that can be used to efficiently derive healthcare qualitative insights."
Civicom offers various mobile solutions that can be optimized for qualitative needs in the healthcare arena. This includes virtual in-depth interviews and focus groups, online bulletin board studies, shopper insights, usability research, and audio diaries and patient journeys. Civicom also offers ThoughtLight™, a mobile qualitative tool for researchers who want to maximize in-the-moment insights from respondents using their mobile device.
“Increasingly Mobile! In Healthcare Qual” is part of a webinar series held monthly by Civicom Marketing Research Services. To learn more about mobile health qual best practices and Civicom mobile research solutions, interested parties may request for a replay of the webinar here.
About Civicom Marketing Research Services
Civicom Marketing Research Services offers many options to enhance the research process for marketing research professionals. Civicom is the global leader in facilitating telephone and web-enabled in-depth interviews and focus groups using Civicom CyberFacility®. Civicom also offers Civicom Chatterbox®, an asynchronous research platform for online communities and bulletin boards, plus the Civicom ThoughtLight™ Mobile Insights App, a mobile qualitative tool for collecting richer in-the-moment insights, useful for shopper insights, audio diaries, and patient journeys.
Civicom operates in over 96 countries and offers extensive translation services for marketing researchers, as well as transcription services through TranscriptionWing™, and market research respondent recruiting through CiviSelect™.
Civicom developed CCam focus®, a portable 360° HD streaming solution with video curation capabilities for live, in-person focus groups, which enables market researchers to stream in-person interviews and focus groups as well as from outside-facility locations such as a hotel, conference room or a home. With 360° perspective, crystal clear audio and integrated video curation tools, CCam focus ensures every response is captured and video deliverables are efficiently generated within minutes for closer review of key moments. The result is no bad seat in the house for omnidirectional viewing of all participants. Civicom also provides personalized service and support for set up, troubleshooting and additional assistance throughout every session.
Civicom Marketing Research Services and Schlesinger Group have now partnered in a Strategic Alliance to mutually serve the needs of clients needing web IDIs and focus groups combined with high quality market research recruiting services. All of these services are available in Spanish, as well as English, and multiple other languages.