Glide Central is an intuitive online market research platform that solves the persistent pain points of qualitative researchers in managing the overwhelming amount of audio and video generated during qualitative research studies. Glide eliminates much of the manual, tedious video curation process by efficiently streamlining every step within one platform. It allows researchers to organize, manage, and effectively curate their multimedia deliverables all in one place, which therefore provides the market researcher with more time to focus on discovering key insights and producing more impactful reports.
With Glide Central, project managers can upload multimedia such as video, audio, and images to a central repository or project hub, where they can search, retrieve, clip, and share multimedia for streamlined analysis and reporting. Researchers can also generate automated transcripts that can be manually edited and copied offline to supplement their projects or request manual transcriptions which are produced by experienced human transcriptionists.
The latest addition to Glide Central’s capabilities is the Storyboard feature: it enables users to quickly create storyboards from clippings and export them as stitched files. Storyboards are created in a central environment within the Glide online market research platform where users can seamlessly organize, curate, and now create a story all in the same place. Researchers are no longer belabored by having to use many different tools to produce tailored multimedia assets that they need for analysis and reporting. This new feature works perfectly hand in hand with Glide’s improved clipping process, where users can now accurately define exact clipping points and quickly review and verify their newly created asset, which in turn, helps users avoid unwanted clutter in their database.
Civicom Marketing Research Services continues to successfully develop Glide Central and its suite of market research solutions by collecting valuable feedback from clients within the market research community. Civicom continues to empower market researchers globally with innovative telephone and web-enabled market research solutions and unparalleled customer service. More information on Glide Central can be found here. Interested researchers are encouraged to request a free demo of Glide Central® by filling out this form.
"With Glide Central’s Storyboard feature, researchers can now seamlessly organize, manage, and now enhance their curation process by more effectively creating storyboard deliverables within one platform."
Civicom Marketing Research Services offers many options to enhance the research process for marketing research professionals. Civicom is the global leader in facilitating telephone and web-enabled in-depth interviews and focus groups using Civicom CyberFacility®. Civicom also offers Civicom Chatterbox®, an asynchronous research platform for online communities and bulletin boards, plus the Civicom ThoughtLight® Mobile Insights App, a mobile qualitative tool for collecting richer in-the-moment insights, useful for shopper insights, audio diaries, and patient journeys.
Civicom operates in over 96 countries and offers extensive translation services for marketing researchers, as well as transcription services through TranscriptionWing™, and market research respondent recruiting through CiviSelect™.
Civicom developed CCam focus™, a portable 360° HD streaming solution with video curation capabilities for live, in-person focus groups, which enables market researchers to stream in-person interviews and focus groups as well as from outside-facility locations such as a hotel, conference room or a home. With 360° perspective, crystal clear audio and integrated video curation tools, CCam focus ensures every response is captured and video deliverables are efficiently generated within minutes for closer review of key moments. The result is no bad seat in the house for omnidirectional viewing of all participants. Civicom also provides personalized service and support for set up, troubleshooting and additional assistance throughout every session.
Civicom Marketing Research Services and Schlesinger Group have now partnered in a Strategic Alliance to mutually serve the needs of clients needing web IDIs and focus groups combined with high quality recruiting services. All of these services are available in Spanish, as well as English, and multiple other languages.