Greenwich, CT USA, February 17, 2015. Civicom Marketing Research Services is both a speaker and exhibitor at the 2015 Insight Innovation Exchange (IIeX ) Europe sponsored by GreenBook. Amor de Castro, a Civicom Brand Manager, and Maria Huab, a Civicom Global Delivery Manager, will jointly facilitate a session entitled, Success Is Not A Given.
Success Is Not A Given will tackle the common challenges encountered by researchers who use telephone- and web-enabled capabilities for conducting IDIs (in-depth interviews) and Focus Groups . This presentation is highly recommended for those who are thinking of leveling up their research projects by trying out mobile telecommunication and internet platforms, as well as those who are already familiar with and currently use such methods.
Clients are always amazed to learn the scope of what is involved in creating a successful IDIs or focus group project involving multiple countries.
Mobile- and web-based studies deliver faster results. They also offer more flexibility and help transcend physical and cultural boundaries to give researchers wider reach. Moving these projects to the Cyberworld, instead of doing them live is not only much less expensive. Real-time virtual IDIs and focus groups deliver insights faster – and the client that gets the answer first is the client that wins in the marketplace.
However achieving success with global IDIs and Focus Groups using telephone and web-enabled technology does not happen by accident. Clients are always amazed to learn the scope of what is involved in creating a successful IDIs or focus group project when it involves multiple countries, divergent time zones, complex stimuli, webcams, as well as with respondents speaking their own local languages and clients speaking only their own.
Participants who attend the presentation Success Is Not A Given will see what it really takes to harness the power of innovative technologies for research purposes.
About IIeX Europe 2015
IIeX Europe is being held on February 18 and 19 at the Beurs van Berlage, Amsterdam’s former commodities exchange. Considered the Magnum Opus of renowned Dutch architect Hendrik Petrus Berlage, the building is also touted as one of the city’s most celebrated monuments. For more than a century, denizens have proudly referred to the Beurs van Berlage as the place to meet in the heart of Amsterdam.
About Civicom Marketing Research
Civicom Marketing Research is a global innovator in qualitative research tools using the latest technology solutions for marketing research. The company works hand in hand with market research firms, facilitating telephone and web-based IDIs and focus groups that enable projects to have extensive, global reach.
Civicom® also offers Civicom Chatterbox®, an Online Community Platform with advanced research features and robust analytical tools, plus Civicom InSitu® Mobile Qualitative Research. Civicom operates globally in over 96 countries and offers extensive translation services for marketing researchers, as well as transcriptions through TranscriptionWing™, and respondent recruiting through CiviSelect™.