“Translation is not a matter of words only: it is a matter of making intelligible a whole culture. — Anthony Burgess“
A Smaller World
Today, the world is growing smaller. Technology has made it possible to run IDIs (In-depth Interviews) and Focus Groups around the world in real time using web-enabled and wireless cell technology and advanced fiber optic phone lines.
Interpretation is Key
Hundreds of IDIs and Focus Groups are run every day in multiple languages, frequently in languages not spoken by the product sponsor. To enable the right decisions, it is critical that respondent thinking is accurately translated.
The Tower of Babel
Despite advances in technology, the world is far away from speaking one universal language. Yet in a global economy with international brands, it is essential that marketers understand what consumers and respondents think.
Trust the Global Leader
Civicom operates globally serving over 90 countries. Our staff is experienced at serving clients all over the world in multiple cultures. When it is time for your multi-language project, turn to the global leader in audio facilitation and web technology.
Our global audio expertise is second to none. Your telephone IDI or focus group can involve any number of countries anywhere in the world. With Civicom you personally also can be located anywhere in the world.
Web Room Access
Web room access for respondents in IDIs and Focus Groups hosted by Civicom is available in a wide variety of languages. This makes it easier for respondents to participate successfully in a research study where stimuli are shown.
We provide simultaneous translation for phone and web IDIs and focus groups plus translation of audio and web recordings. We can merge translated audio recordings with video for viewing in a second language.
Our TranscriptionWing™ can provide written text from your project’s IDIs or Focus Groups, asynchronous online discussion, or mobile study, in either English or a local language. Multiple turn-around times and flexible pricing.
Chatterbox is Available
in Other Languages
Our Civicom Chatterbox® online bulletin board is available in over 40 languages. We can also create identical boards for each discussion in several languages simultaneously, so you can run a local language study in multiple countries.
Any Language, Any Time
You can conduct a mobile qual study in almost any language. Welcome messages and project guidelines are recorded in the local language. Respondents dial in and record their thoughts the same way they do in a study in English.