Apr 30, 2020
CiviCom MRS

Webinar: A Product Trial Study: Successful Online Qual via Two Platforms by Civicom Marketing Research Services and Fieldcats

Global marketing research solutions innovator Civicom together with full-service field management company Fieldcats hosted a webinar on conducting successful online qualitative studies using two platforms for a product trial study. The webinar demonstrated how to capture natural habits of respondents on mobile devices as well as how to smoothly execute synchronous one-on-one discussions online. An on-demand replay of the webinar can be accessed here.

Civicom Marketing Research Services leverages innovative technology with white glove support and expertise to enable researchers to conduct boundless virtual or mobile ethnography worldwide. Civicom has been working with Fieldcats for many years in a seamless and effective partnership that has empowered many research studies all over the globe.

Civicom and Fieldcats explored how a product trial study was made successful by virtual solutions innovated especially for market researchers. The webinar showcased Civicom solutions such as mobile qualitative app ThoughtLight™ and CyberFacility®, Civicom’s online in-depth interview and focus group solution. ThoughtLight helped capture authentic insights from activities driven by a robust set of engagement and gamification tools while CyberFacility bridged the gap between researcher and respondent through synchronous one-on-one discussions.

“A Product Trial Study: Successful Online Qual via Two Platforms” is part of a webinar series held monthly by Civicom Marketing Research Services. To learn more about CyberFacility and ThoughtLight capabilities, interested parties may request for a replay of the webinar here.

About Civicom Marketing Research Services

Civicom Marketing Research Services offers many options to enhance the research process for marketing research professionals. Civicom is the global leader in facilitating telephone and web-enabled in-depth interviews and focus groups using Civicom CyberFacility®. Civicom also offers Civicom Chatterbox®, an asynchronous research platform for online communities and bulletin boards, plus the Civicom ThoughtLight™ Mobile Insights App, a mobile qualitative tool for collecting richer in-the-moment insights, useful for shopper insights, audio diaries, and patient journeys.

Civicom operates in over 96 countries and offers extensive translation services for marketing researchers, as well as transcription services through TranscriptionWing™, and market research respondent recruiting through CiviSelect™.

Civicom developed CCam focus™, a portable 360° HD streaming solution with video curation capabilities for live, in-person focus groups, which enables market researchers to stream in-person interviews and focus groups as well as from outside-facility locations such as a hotel, conference room or a home. With 360° perspective, crystal clear audio and integrated video curation tools, CCam focus ensures every response is captured and video deliverables are efficiently generated within minutes for closer review of key moments. The result is no bad seat in the house for omnidirectional viewing of all participants. Civicom also provides personalized service and support for set up, troubleshooting and additional assistance throughout every session.

Civicom Marketing Research Services and Schlesinger Group are partners in a Strategic Alliance to mutually serve the needs of clients needing web IDIs and focus groups combined with high quality market research recruiting services. All of these services are available in Spanish, as well as English, and multiple other languages.

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