Schlesinger Group and Civicom have partnered in a strategic alliance for a strengthened capacity to deliver the best of web-enabled qualitative services to the marketing research community. The alliance primarily focuses on Civicom facilitating web-enabled in-depth interviews (IDIs) and focus groups and Schlesinger Group providing recruiting services.
Both with extensive experience in online qualitative, Civicom and Schlesinger Group will guide insights professionals through the benefits and best practices in online qual: webinar attendees will gain an understanding of the various online qualitative methods available, as well as valuable insight into applying the right method that fits the objectives and budget of their market research studies. The webinar will also highlight the importance of determining an effective recruitment method and finding a committed service partner in order to deliver reliable, high-quality insights for a study.
As an innovative marketing research services provider, Civicom is thrilled to explore the strengths and capabilities of online qual with Schlesinger Group in a highly informative webinar that aims to help market researchers stay competitive and deliver effective market research outcomes with enhanced market research solutions.
The webinar, entitled “Essentials of Online Qual Success,” will be presented by Annie McDannald, Global Manager of Civicom Marketing Research Services, and Jason Horine, Vice President, Client Solutions, Schlesinger Group. For more information on this webinar, click here.
"Attendees of the Civicom/Schlesinger Group webinar on online qual and recruiting will learn best practices for achieving online qualitative success with web-enabled interviews and focus groups."
Civicom Marketing Research Services offers many options to enhance the research process for marketing research professionals. Civicom is the global leader in facilitating telephone and web-enabled in-depth interviews and focus groups using Civicom CyberFacility®. Civicom also offers Civicom Chatterbox®, an asynchronous research platform for online communities and bulletin boards, plus the Civicom ThoughtLight® Mobile Insights App, a mobile qualitative tool for collecting richer in-the-moment insights, useful for shopper insights, audio diaries, and patient journeys.
Civicom operates in over 96 countries and offers extensive translation services for marketing researchers, transcription services through TranscriptionWing™, and market research respondent recruiting through CiviSelect™. Civicom has recently developed CCam focus™, a portable 360° HD streaming solution with video curation capabilities for live, in-person focus groups, which enables market researchers to stream in-person interviews and focus groups as well as from outside-facility locations such as a hotel, conference room or a home. All of these services are available in Spanish, as well as English, and multiple other languages.
Civicom Marketing Research Services and Schlesinger Group have now partnered in a Strategic Alliance to mutually serve the needs of clients needing web IDIs and focus groups combined with high quality recruiting services. Schlesinger Group is a global leader in recruiting for thousands of marketing research studies annually and is trusted by clients as their research partner to deliver high-quality recruitment for their important and most challenging projects, no matter what the research method. Smart, collaborative partnerships and experienced, agile teams have set Schlesinger Group apart in finding and engaging a diverse population across a wide range of markets and industry types.
To learn more or sign up for the “Essentials of Online Qual Success” webinar, visit GreenBook.org.