In the past, a market research professional was tied down to what could be achieved within a fixed geography – running focus groups or conducting interviews in far flung places in multiple languages would have been impossible.
Today’s market researcher has a plethora of tools that work worldwide at their fingertips. But the critical factor in achieving a project success continues to be the people you rely on to make you successful. Security issues compound the situation. Know the company you keep when you get involved in global research. Rely on a partner you can trust and success will fall into place.
Published on: USA Today - Future of Research
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