With the use of Civicom’s FrontRow™, in-depth interviews were successfully conducted with the participants from within their home environment. Respondents took us on a tour of their shoe closets, and described favorite pairs, how long they had them, and the emotional ties to each. We then set respondents up with an account on our Civicom ThoughtLight® Mobile App. The respondents travelled to three stores and reported on shoes of interest and purchase, using both text and video, following along with questions posed from within the ThoughtLight App.
Since there was no need for them to be physically present with the respondents in this study, the researchers were able to finish the study quickly and meet client expectations.