Global marketing research solutions provider Civicom Marketing Research Services is a platinum sponsor of the 32nd annual Qualitative Research Consultants Association (QRCA) conference. The event will be held at The Phoenix Marriott Tempe at The Buttes in Phoenix, Arizona on January 24 to 26, 2018.
This year, QRCA’s highly anticipated conference is themed “Elevate & Cultivate,” with a focus on effectively bringing brands and consumers closer together by tapping into deeper-level consumer thought processes. As more and more businesses turn to qualitative research in wanting to connect to their consumers better, qualitative researchers are then faced with the challenge of equipping themselves with the most efficient and innovative methods of uncovering consumer experiences, along with the capacity to effectively transform these discoveries into rich, actionable knowledge for clients. QRCA says it best: “As more and more clients are leaning on qualitative, we need to equip professionals in our industry to elevate their game – from beginning to end.”
Civicom is an annual partner and regular platinum sponsor of QRCA annual conferences. As a leading solutions provider for market research professionals all over the globe, it is an invaluable opportunity for Civicom to be able to network and connect with qualitative researchers while delving into the best qualitative techniques and cultivating them towards eliciting authentic consumer insights.
Civicom Marketing Research Services is the global leader in facilitating telephone and web-enabled in-depth interviews (IDIs) and focus groups for market researchers. At this year’s conference, Civicom will be introducing new project management tools for qualitative researchers that will complement and strengthen the deliverables resulting from web-enabled IDIs and focus groups, thus enabling the ability of market researchers to increase the delivery of insights to their clients. During the three-day run of the conference attendees at QRCA will have the opportunity to be among the first to experience and try out these new solutions.
Civicom is dedicated to developing new project management tools for qualitative researchers that will complement and strengthen their deliverables.
Civicom Marketing Research Services’ sponsorship of the world’s leading event dedicated to qualitative research consultants demonstrates the company’s support of QRCA’s innovative and transformative fostering of collaborative practices in the qualitative research industry. Civicom believes in empowering every market research professional through creating practical innovative technology solutions, such as its telephone and web-enabled market research services, and unceasingly improving these solutions by immersing in new insights and perspectives from events such as the QRCA annual and worldwide conferences.
The QRCA is a not-for-profit association of consultants involved in the design and implementation of qualitative research – focus groups, in-depth interviews, in-context and observational research, and more. QRCA’s goal is to promote excellence in the field of qualitative research by pooling experience and expertise to create a base of shared knowledge.
Civicom Marketing Research Services is a global innovator in qualitative research tools using the latest technology solutions for marketing research. The company works hand in hand with market research firms, facilitating projects that enable clients to achieve extensive, global reach.
Civicom’s proprietary global audio and recording platforms, plus web-enabled tools, operate in virtually every country in the world. Civicom operates 24/7 every day of the year with a dedicated and trained service team of ‘CiviTechs,’ assuring clients that no matter where their project is located, Civicom will be able to facilitate it. Civicom operates in over 96 countries and offers extensive translation services for marketing researchers. All services are available in Spanish, as well as English, and multiple other languages.
Civicom is the global leader in facilitating telephone and web-enabled IDIs and Focus Groups using Civicom CyberFacility®. Civicom also offers Civicom Chatterbox®, an online research platform that operates globally and is available for individual or multi-country studies, plus Civicom InSitu® Mobile Research, a qualitative tool for audio diaries and patient journeys.
Additional services include Civicom FrontRow™ Mobile Ethnography, transcription services through TranscriptionWing™, and respondent recruiting through CiviSelect™. The company also offers See Me Navigate™ for assessing mobile usability, enabling researchers to view a respondent’s mobile device remotely through online technology to conduct mobile app and mobile web usability research while the respondent engages with their mobile device.
Civicom is known among its clients for dedication to service quality and for the company’s motto “Your Project Success Is Our Number One Priority.”
Civicom Marketing Research chooses to be as dynamic as it is innovative; always listening to and acting on clients’ ideas and requests as they see fit. This kind of relationship has paved the way for the development and rollout of new services.