The GRIT Report is the leading and most comprehensive bi-quarter survey of the market research industry. It is a strategic planning tool designed to help industry stakeholders understand the implications of trends in the profession as well as to guide business leaders in making the best decisions for their organizations. The first part of the webinar series will be exploring topics such as emerging methods, non-traditional sources, sample quality, automation, storytelling, and more.
Civicom will be represented by Rebecca West, Civicom’s Global Vice President of Marketing Research Services. Having established Marketing Research Services for Civicom, Rebecca leads the practice and its continuous adoption and innovation of best practices in market research. Highly involved in qualitative and mobile research innovation, Rebecca has also served as the Past President of the Mobile Marketing Research Association (MMRA), and is an active participant of various insight exchange conferences and forums. Rebecca will share her expertise on both current and emerging trends on the horizon in market research, discussing the latest GRIT study with fellow industry expert insight providers.
Webinar attendees will be brought up-to-speed on current trends, the drivers of change in the market research space, and how industry players are adapting to these changes. The webinar, Findings from the Q3-Q4 2016 GreenBook Research Industry Trends Report, is scheduled on Tuesday, December 13, 2016, at 1 PM ET. Interested parties may click here to register.
The GRIT webinar is a valuable venue for Civicom to be able to exchange perspectives and important insights with industry peers.
The GreenBook Worldwide Directories is a project of the New York AMA (American Marketing Association) Communication Services, Inc., a wholly owned subsidiary of the New York American Marketing Association. GreenBook provides a listing of market research suppliers in two volumes. Volume One features companies that offer online advertising, brand and media research, and specialized research for major industries such as financial, healthcare, retail, technology and telecommunications. The second volume features companies that offer qualitative research services such as focus group moderation, recruiting, interview moderating, videoconferencing, internet broadcasting, usability testing, etc.
Civicom Marketing Research Services offers many options to enhance the research process for marketing research professionals. Civicom is the global leader in facilitating telephone and web-enabled IDIs and Focus Groups using Civicom CyberFacility®. Civicom also offers Civicom Chatterbox®, an asynchronous research platform for online communities and bulletin boards, plus Civicom InSitu® Mobile Research, a qualitative tool for shopper insights, audio diaries and patient journeys. Recently Civicom introduced the Civicom ThoughtLight™ Mobile Insights App, a qualitative mobile app for collecting richer in-the-moment insights that works with both iOS and Android. ThoughtLight includes GPS and GEO, plus off line accessibility for places where there is no data connection.
Civicom operates in over 96 countries and offers extensive translation services for marketing researchers, as well as transcription services through TranscriptionWing™, and respondent recruiting through CiviSelect™. All of these services are available in Spanish, as well as English, and multiple other languages.
Civicom Marketing Research Services chooses to be as dynamic as it is innovative; always listening to and acting on clients’ ideas and requests as they see fit. This kind of relationship has paved the way for the development and rollout of new services.