Established through the merger of CASRO (Council of American Survey Research Organizations) and MRA (Marketing Research Association) in January 2017, the new Insights Association is a non-profit that advocates for the interests and growth of the market research and analytics industry. ‘NEXT: Advancing Insight Through Innovation & Research’ is the Insight Association’s trade show debut “inspired by popular elements of CASRO & MRA conferences and infused with its own unique vision.”
Civicom is thrilled to take part in the Insight Association’s inaugural trade show in support of the market research industry. The organization will be exploring the opportunities of learning about the latest breakthroughs in methodologies and solutions covering various facets of the market research industry. Civicom, in its participation alongside influencers and best practitioners, will contribute its competitive range of solutions as well as its versatility as a leading innovative market research service provider. Civicom’s expertise covers the dynamic and strategic utilization of telephone and web-enabled solutions for the market research industry available worldwide.
Civicom Marketing Research Services offers many options to enhance the research process for marketing research professionals. Civicom is the global leader in facilitating telephone and web-enabled IDIs and Focus Groups using Civicom CyberFacility®. Civicom also offers Civicom Chatterbox®, an asynchronous research platform for online communities and bulletin boards, plus the Civicom ThoughtLight™ Mobile Insights App, a qualitative mobile tool for collecting richer in-the-moment insights, and offering geolocation plus off line accessibility for places where there is no data connection.
Civicom ThoughtLight™ works with both iOS and Android and is a useful tool for shopper insights, audio diaries and patient journeys. Civicom operates in over 96 countries and offers extensive translation services for marketing researchers, as well as transcription services through TranscriptionWing™, and respondent recruiting through CiviSelect™. All of these services are available in Spanish, as well as English, and multiple other languages.
Civicom Marketing Research Services continues to be at the forefront of innovation and new strategies in marketing research, actively participating in various conferences and networks that engage in developing new techniques with the latest technologies globally. Civicom is known among its clients for dedication to service quality and for the company’s motto “Your Project Success Is Our Number One Priority.”
Civicom Marketing Research Services chooses to be as dynamic as it is innovative; always listening to and acting on clients’ ideas and requests as they see fit. This kind of relationship has paved the way for the development and rollout of new services.