Capture, gather, and analyze emotion and attitude, naturally occurring events, and additional commentary through text responses, audio, photo, and video capture. You can also decide what information you want to collect from your respondents and in what format.
Import or create user profiles with ease. Respondents will receive an email invite containing research details, and app download instructions, along with their credentials. Upon log in, respondents will see all available activities that needs to be completed.
Conduct your study in remote locations and complete activities without data connectivity. Respondents can remain engaged even in locations where there is low signal strength since answers can be uploaded once an internet connection is established.
ThoughtLight lets you observe and capture the respondents’ GEO location allowing you to verify if the provided insights were done in real time to ensure the credibility, quality, and authenticity of the collected data. This feature is permission-based.
Narrow down the range of your study and make sure that an activity can only be done in a specific location through the use of geofencing which generates a virtual barrier preventing the respondent from completing the activity in another place.
Gather authentic insights by triggering certain activities to start or end based on your respondents’ location with the use of GPS positioning. In order to finish the activity, your respondent must go to the specific location for the activity.
Move from self-ethnography to in-depth interactions and engagements by pairing ThoughtLight with Chatterbox®, our Online Research Community platform, CyberFacility®, our IDIs and Focus Group solution, or Glide Central™ video editing.
Our dedicated support team can manage your respondents and provide assistance in managing incoming data. Civicom can also help you with user registrations, activity execution, data delivery, as well as recruit respondents for you if necessary.
Gather the true thoughts and feelings of your respondents in real time as they narrate their experiences in their own voice through the audio recordings they create. Capture a history of their responses over time based on what they recorded at certain trigger points.
