Mobile Research — Time to Tone
Time to Tone
QHow did a group of researchers learn about the interplay among advertising exposure, store merchandising, and consumer perceptions that influence toning shoe product preferences?
ACivicom combined three of its popular services into one study, first gathering audio recordings, texts, photos, and videos using Civicom’s Mobile Qualitative In-the Moment insight collection capabilities. These were posted on the Civicom Chatterbox® online community platform for review and analysis. A promising group of respondents was then selected for webcam focus groups. The result was the researcher’s client, an athletic shoe manufacturer, was able to determine its strategy for reaching a new demographic market segment it has not yet targeted. Tell us how we can help you.