Hybrid qualitative research, once an exception, is now becoming more common. With the global video-conferencing market projected to reach $23.13 billion in 2032, researchers, facilities, and recruiters are expected to support in-person and remote participation within the same study, often simultaneously. This adaption increases methodological flexibility, but it also introduces technical and operational complexities.
CCam® focus, powered by Civicom, was designed specifically for this environment. Rather than adapting generic conferencing tools, it provides a dedicated recording and live-streaming solution built for qualitative research, where secure visibility of individual respondents, 360° capture, and dependable execution matter.
Capturing Every Angle
Traditional fixed cameras limit what researchers and observers can see. CCam addresses this by capturing not just discussions, but the nuance of body language, tone, and sentiments that drive qualitative insights.
1. Superior Multi-View Video Technology
The heart of CCam® focus is an omnidirectional camera with integrated microphones that shows multiple perspectives at once:
- 360° Panoramic Views: A continuous, panoramic view allows observers to see overall group dynamics, the moderator's movement, and respondent behavior without missing any interactions. This view is particularly valuable during moments of cross-talk or spontaneous group response or activity.
- Active Speaker Views: When a participant speaks, CCam delivers a full-face view, enabling observers to monitor and assess facial expression, tone, and engagement level. These moments are critical during emotionally charged topics or nuanced decision-making discussions.
- Remotely Controlled PTZ Cameras: Pan-tilt-zoom cameras are controlled remotely by a dedicated technical facilitator, not the moderator. This setup ensures clear close-ups of stimuli, product interactions, or task-based activities, with support for top, side, and close-up views of physical objects or tasks.
- HD Video Streaming and Recording: All views are streamed and recorded in HD, supporting both live observation and detailed post-session review.
This multi-view technology gives researchers and clients a complete visual record of what occurred in the room, providing a more comprehensive and reliable basis for interpretation than a single perspective.
2. Portability and Real-World Versatility
CCam® focus is designed to support qualitative research beyond permanent facility installations. Its compact, plug-and-play design allows researchers to deploy consistent recording and live-streaming capabilities wherever the research needs to be done, without affecting or changing observation or documentation standards.
Out-of-Facility Use Cases
Out-of-facility studies introduce complex logistical and technical challenges, including constrained space, variable connectivity, and limited control over environmental conditions. CCam® focus is designed to operate reliably in these settings while preserving the visibility and capture quality expected in professional qualitative research. Below are some of the common environments where CCam can be used:
- Automotive Research: In-vehicle testing of dashboards, interfaces, and driver assistance features, with cameras positioned to capture both participant reaction and physical interaction
- Medical and Healthcare Studies: Evaluation of medical devices and prototypes at manufacturing facilities or laboratories, where controlled installation is impractical
- Consumer Goods and Food Testing: Capturing immediate reactions to products or flavors within production environments, where freshness and context matter
- Retail and Home Goods Research: Mattress, furniture, or appliance testing conducted in warehouses or distribution centers.
By supporting these environments, CCam helps researchers expand their study design options while providing clear and consistent recording, which enables seamless observation and review.
Managing Hybrid Research Without Fragmentation
Hybrid sessions often involve multiple participant types: in-facility respondents, remote respondents, moderators, observers, and client teams. When these groups rely on separate systems, coordination issues and technical gaps are common.
CCam brings these elements into a single research-grade environment.
- Integrated Visibility and Audio: In-person and remote participants can see and hear one another clearly, preserving the flow of conversation and reducing the “two-room” effect that is common in hybrid setups.
- Consistent Observer Access: Clients and junior team members can observe live sessions without interfering with respondents or moderators.
- Simplified Session Management: Recording, live streaming, and playback are handled within one platform, reducing reliance on ad hoc solutions and post-session reconciliation.
From the researcher’s perspective, this means fewer technical decisions during fieldwork and more focus on moderation, observation, and interpretation.
Security, Preparation, and Full-Service Technical Support
Experienced researchers understand that technical issues do not just interrupt sessions. They affect respondent confidence, moderator authority, and client trust.
CCam emphasizes prevention and active technical support instead of reactive troubleshooting.
Secure capture and controlled access
- All recordings are encrypted and stored securely.
- Observers access sessions through a controlled interface designed for research use, protecting confidentiality in sensitive consumer and healthcare studies
Proactive Operational Support
Civicom provides the following end-to-end support:
- Pre-session Technical Checks: Internet connectivity, audio clarity, and video feeds are tested in advance with facility teams to identify risks early.
- Consultation Calls at No Cost: Researchers and facilities can collaborate with CCam specialists on session design, camera placement, and hybrid configuration.
- Dedicated Live Technical Facilitation: During sessions, trained technicians manage camera views and address technical issues in real time, allowing moderators to remain fully engaged with respondents.
It is important to note that this technology supports smooth research execution, not competing with it.
Integrated Analysis with Quillit®
When CCam is paired with Quillit®, Civicom’s AI report-writing tool, recordings are stored directly in an organized environment.
- In-depth and Segmented Analysis: Researchers can conduct live streaming via CCam while Quillit does in-depth and segmented analysis, allowing researchers to compare responses across multiple segments and see how different groups respond to the same questions.
- Insight Capture: Quillit captures key insights, generates real-time transcripts, and allows researchers to identify and cross reference crucial moments with dynamic markers as the session is happening.
- Quillit as the Project Hub: All recordings and transcripts are stored securely, allowing researchers to tag, mark, edit, create clips, and build storyboards.
Importantly, Quillit does not replace the researcher’s analysis and interpretation. Rather, it supports documentation, segmentation, and secure storage, making data accessible, manageable, and clearer for researchers to interpret.
The CCam Rebate Program for Facility Partners
For facilities, CCam includes a volume-based rebate program designed to reward ongoing collaboration.
| Project Volume | Rebate |
| 1–10 projects | 20% |
| 11–20 projects | 25% |
| 21+ projects | 30% |
Rebates are applied per facility and issued upon billing, supporting predictable accounting and budgeting while enabling facilities to offer advanced recording and streaming capabilities to their clients.
Key Points
- Hybrid qualitative research has become an expected practice, requiring recording and streaming technology designed specifically for in-person and remote participation within the same session.
- CCam focus provides multi-view video capture, combining panoramic coverage, active speaker close-ups, and remotely controlled PTZ cameras to preserve both group dynamics and individual respondent behavior.
- The platform supports in-facility, off-site, and applied research environments through a portable, plug-and-play setup that maintains consistent capture standards even outside traditional facilities.
- By consolidating recording, live streaming, and observation into one research-grade platform, CCam reduces logistical complexity and coordination risk in hybrid studies.
- Secure recording, controlled access, and proactive technical support help protect session data and support reliable execution, particularly for sensitive or regulated research.
- When used with Quillit, CCam enables faster transition from fieldwork to review by keeping recordings, transcripts, and key moments organized within a single and secure project workspace, while preserving researcher control over analysis.
Next-Generation Live Video Streaming for Market Research
CCam® focus, powered by Civicom, is a portable, state-of-the-art 360° HD recording and streaming solution designed to transform in-facility and hybrid qualitative research. It offers a powerful combination of multi-angle video, global availability, and integrated AI tools to ensure researchers capture every critical moment and maximize client satisfaction.
CCam technology can be used in nearly any focus group facility and deployed wherever research needs to happen. Ready to see how CCam® focus can enhance your next project?
Civicom MRS • September 19, 2025
Louise Principe • November 1, 2024