Global marketing research facilitator and innovator of marketing research services Civicom showcased ThoughtLight®, a mobile ethnography app, at the leading marketing research industry expo, Quirk’s East, on March 3-4 in Brooklyn, New York. Civicom also featured the entirety of its broad range of telephone and a web-enabled suite of solutions at the event.
Civicom has been a charter sponsor and fervent attendee of Quirk’s Events since its launch in 2015. The annual industry expo has since been known for bringing together marketing research suppliers, corporate researchers, and end clients to empower the industry and to showcase and connect in a practical and enriching expo. This year’s event will tackle emerging technologies to cultivate richer data sets and insights, metrics measurement, and effective ways to further engage the modern generation of consumers.
Quirk’s Event exhibitor Civicom Marketing Research Services showcased ThoughtLight®, a robust mobile ethnography tool that enhances the insight generation experience using mobile devices.
This year, the global marketing research services innovator featured ThoughtLight®, Civicom’s internally developed mobile ethnography solution that enables researchers to collect richer in-the-moment insights from image, audio, video, and text responses while maximizing engagement with respondents using mobile devices. This app allows researchers to conduct location-based activities through geo-location, geo-fencing, and geo-triggering. It also has offline accessibility and is available both on iOS and Android.
In addition, the app has the capability to be combined with Civicom’s other platform solutions such as its online community platform solution, Civicom Chatterbox® and its virtual IDI and Focus Group capability, Civicom CyberFacility®. Civicom also featured CCam™ focus, a leading-edge HD 360° solution with integrated video curation tools for live, in-person focus groups and interviews.
Civicom Marketing Research Services offers many options to enhance the research process for marketing research professionals. Civicom is the global leader in facilitating telephone and web-enabled in-depth interviews and focus groups using Civicom CyberFacility®. Civicom also offers Civicom Chatterbox®, an asynchronous research platform for online communities and bulletin boards, plus the Civicom ThoughtLight® Mobile Insights App, a mobile qualitative tool for collecting richer in-the-moment insights, useful for shopper insights, audio diaries and patient journeys.
Civicom operates in over 96 countries and offers extensive translation services for marketing researchers, as well as transcription services through TranscriptionWing™, and market research respondent recruiting through CiviSelect™. All of these services are available in Spanish, as well as English, and multiple other languages.
Civicom Marketing Research Services and Schlesinger Group are partners in a Strategic Alliance to mutually serve the needs of clients needing web-enabled IDIs and focus groups combined with high quality recruiting services.
Civicom Marketing Research Services chooses to be as dynamic as it is innovative; always listening to and acting on clients’ ideas and requests as they see fit. This kind of relationship has paved the way for the development and roll-out of new services. To learn more, email Civicom® at inquire(at)civicommrs(dot)com or call +1-203-413-2423.