GREENWICH, CT USA October 26, 2017
Rebecca West, Global Vice President of Civicom Marketing Research Services, is a featured contributor in the QRCA Views Magazine for Fall 2017, penning an article on data privacy entitled “Pause for Protection: Overcoming Roadblocks to Successfully Handling Respondent Privacy.”
Civicom Marketing Research Services is a proud platinum and annual sponsor of the Qualitative Research Consultants Association (QRCA). As an annual partner, regular attendee and exhibitor at QRCA conferences, Civicom is a firm supporter of the organization’s efforts in enabling collaborative and innovative practice in qualitative research. The Views Magazine is QRCA’s award-winning quarterly publication where thought leaders contribute key ideas and feature emerging tools and strategies for qualitative research.
In her article, West discusses how remote and online conferencing tools effectively enable independent and small business market researchers. However, this opportunity also presents a challenge when it comes to data privacy compliance and thriving in a global business environment: “…with the changing data privacy requirement landscape, clients are asking more questions and requiring more documentation about how data protection is being addressed.”
West also emphasizes the changing data regulation landscape worldwide and how it should concern not only global researchers: “The narrative of personal data privacy is rampant in the United States and is likely to get increasing attention, with U.S. companies requiring the same types of compliance, and companies putting in procedures that apply to handling of all personal data globally.”
Handling and transferring data globally is a complex challenge that small and large organizations alike must comply with and conquer.
West suggests important strategies to employ when it comes to handling respondent data on a global landscape, with an emphasis on exercising extensive due diligence in all areas. Among the necessary steps to be undertaken, she mentions that it is vital to communicate a culture of accountability and to gain a full understanding of the security and privacy requirements of tools, platforms, and third parties, while establishing and enforcing strict security policies internally. She stresses that “..individuals who are operating independently or as a small business need to take the same necessary steps to protect themselves as do larger marketing research companies, both to remain competitive as well as to avoid a data breach fallout.”
West’s article can be read in full in the latest issue of the QRCA Views Magazine available online at the QRCA website.
About the QRCA
The QRCA is a not-for-profit association of consultants involved in the design and implementation of qualitative research – focus groups, in-depth interviews, in-context and observational research, and more. QRCA’s goal is to promote excellence in the field of qualitative research by pooling experience and expertise to create a base of shared knowledge.
Civicom Marketing Research Services offers many options to enhance the research process for marketing research professionals. Civicom is the global leader in facilitating telephone and web-enabled IDIs and Focus Groups using Civicom CyberFacility®. Civicom also offers Civicom Chatterbox®, an asynchronous research platform for online communities and bulletin boards, plus the Civicom ThoughtLight™ Mobile Insights App, a mobile qualitative tool for collecting richer in-the-moment insights, offering geolocation plus offline accessibility for places where there is no data connection.
Civicom ThoughtLight™ works with both iOS and Android and is a useful tool for shopper insights, audio diaries and patient journeys. Civicom operates in over 96 countries and offers extensive translation services for marketing researchers, as well as transcription services through TranscriptionWing™, and respondent recruiting through CiviSelect™. All of these services are available in Spanish, as well as English, and multiple other languages.
Civicom Marketing Research Services continues to be at the forefront of innovation and new strategies in marketing research, actively participating in various conferences and networks that engage in developing new techniques with the latest technologies globally. Civicom is known among its clients for dedication to service quality and for the company’s motto “Your Project Success Is Our Number One Priority.”
Civicom Marketing Research Services chooses to be as dynamic as it is innovative; always listening to and acting on clients’ ideas and requests as they see fit. This kind of relationship has paved the way for the development and roll-out of new services.
To learn more, email Civicom® at inquire(at)civi(dot)com or call +1-203-413-2423.