Mobile Qualitative — Jumbo Java Hears It Right In the Moment
Mobile Qualitative — Jumbo Java
Hears It Right In the Moment
QHow a researcher, who was frustrated by the limitations of pre-loaded survey questions, get more robust qualitative in-the-moment feedback from coffee shop visitors and in the process identify a truly valuable group of insight generators who would be good candidates for a longer-term online community?
AWe set up the respondents with Civicom InSitu® to create mobile qualitative audio diaries. Respondents had to press only one button on their cell phone to start recording their feedback in the moment. Their recordings were posted for research team review, sorted by respondent, location, date and time. Selected participants then engaged in a Civicom Chatterbox® online community where they provided additional feedback on their audio recording which had been transcribed and posted for further probing. Tell us how we can help you.