Mobile Website/App Usability

 

See Me Navigate™ 

See Me Navigate™
Mobile Website/App Usability

Gaining Mobile Usability Insights
is Easier than Ever

“The client finally understood how consumers are using their website.”

The Need

Search activity has moved to mobile devices. Understanding how consumers navigate apps and websites on mobile devices in real time has become vital.

The Answer

Civicom Marketing Research Services is at the forefront of enabling companies observe mobile usability by consumers in real time, through online tools.

Expand Your Online Digital Research Toolbox

You decide what information you want to collect from your respondents during the mobile usability test. Civicom guides the respondents to share their mobile device screen through a Civicom online web room accessed via their computers.

Gain a Competitive Advantage

Through webcam technology you can observe the respondent live, and through a recording we capture the user’s facial expressions and their mobile device screen simultaneously as they navigate mobile applications and websites,  in real time.

ADVANTAGES

 

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Manage Your Budget

Manage Your Budget

  • Observe the usability experience remotely, online
  • Conduct your research from your office or home
  • Avoid travel or investment in labs, save time and money
  • Interview hundreds of mobile users from their locations
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Better Data Quality

Better Data Quality

  • Observe natural, unforced respondent behavior
  • Probe in the moment through live dialogue
  • Get more accurate insights and responses
  • Listen as respondents explain navigation activity
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Faster Results

Faster Results

  • Gather immediate feedback from numerous users
  • A wide audience of clients can observe remotely
  • Run tests faster than with traditional in-person studies
  • Rapid delivery of interview streaming media files
  • Optional clips for reports
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Gain Actionable Insights

Gain Actionable Insights

  • Test and optimize mobile app/website prototypes
  • Expose issues and challenges
  • Catch problems early in the development process
  • Benchmark over time
  • Analyze how apps/websites perform vs. the competition
Respondent Readiness

Respondent Readiness

 

Civicom checks and confirms respondents can share their mobile devices and assures webcams are successfully installed and focused on the respondent. We’ll report any respondent issues to you in advance so adjustments can be made. When the See Me Navigate™ session begins, respondents are ready.

Technical Excellence

Technical Excellence

 

Technical assistance is always available with a single phone call to a Civicom person who knows about your project and will immediately help you. A Civicom technician is always with you to manage your See Me Navigate™ Session, so you can concentrate exclusively on your research.

Global Expertise

Global Expertise

 

Civicom is an expert in managing your international research. Our team is significantly experienced in connecting parties in virtually every country worldwide. Your project can be based anywhere in the world where respondents have internet access.

Famous Civicom Support

Famous Civicom Support

 

You won’t be left out on your own when you run a study using See Me Navigate™. Benefit from the proven strengths and dedication of the Client Service Team at Civicom Marketing Research Services. Your Project Success Is Our Number One Priority.

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A 2016 Top Company for Global Research as seen in Quirk's Magazine

Client Testimonials

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