Each session is conducted through web-enabled technology, combining your view of the respondent’s mobile screen with your ability to view them on a webcam at the same time, so you can ask them questions and interact in a web-enabled interview while they navigate your website or your app.
Because we use web-enabled technology, both you and your respondent can be located anywhere. Your See Me Navigate interviews are similar to webcam IDIs, with the addition of the technology that enables you to see the respondent’s mobile screen while conducting an interview.
As with any market research interview project, we will facilitate as many interviews as you need to in order to complete your project specifications, whether they be ten interviews or over one hundred, in any combination of countries or respondent profiles needed to complete your research study.
We take care of everything for you except for the research. We tech-check the respondents for mobile compatibility, get each interview set up, stay with the researcher and respondent throughout each interview to make sure it is completed successfully. You or your designated moderator conducts the research without worry about the technology side.
Streaming media files are recorded for every session and are delivered to you as Mp4 files in Glide Central, our online project management and curation platform, where you can generate transcripts, tag keywords, make video clips for your reports, and collaborate on content with your staff, and even add clients if you wish.
Having the ability to use online technology to study users’ behavior expands the opportunity to conduct mobile app and website usability research globally, and provides insight on whether mobile apps and websites are global friendly. At the same time, clients can observe sessions remotely, in real-time, wherever they are in the world.
