Christy’s Search for the Perfect Baby Stroller
Christy’s Search for the
Perfect Baby Stroller
QHow did we help our client identify the factors that influence how first-time moms decide which baby stroller to buy?
AWe set up the respondents with our Civicom InSitu® Mobile Diaries — enabling them to record their thoughts, plus take photos and videos of all of their stroller-search activities, and explain the factors that went into their final purchase. Respondents reported their magazine and online research, discussions with friends and family, and in-store visits, then gave a summary of the key influences on their final stroller choice when they made the purchase. Tell us how we can help you.