Christy’s Search for the Perfect Baby Stroller

Christy’s Search for the
Perfect Baby Stroller

Christy's Search for the Perfect Baby Stroller

QHow did we help our client identify the factors that influence how first-time moms decide which baby stroller to buy?

AWe set up the respondents with our Civicom InSitu® Mobile Diaries — enabling them to record their thoughts, plus take photos and videos of all of their stroller-search activities, and explain the factors that went into their final purchase. Respondents reported their magazine and online research, discussions with friends and family, and in-store visits, then gave a summary of the key influences on their final stroller choice when they made the purchase. Tell us how we can help you.

 

Pin It on Pinterest