Lather, Rinse, Repeat: Getting into the Shower with Mobile Qualitative
Lather, Rinse, Repeat: Getting into the Shower
with Mobile Qualitative
QHow did a body wash manufacturer capture people’s in-the-moment reactions to their product while they were actually using it in the shower?
AWe used our Civicom InSitu® Mobile In-the-Moment Audio Diaries tool. We first screened respondents by listening to their recorded voice quality when their mobile devices were placed outside the running shower, then we distributed activity packets to qualifying respondents. Respondents followed the directions while taking their showers. Recordings were loaded from their mobile devices automatically into our data base and sorted for the client by respondent, date and time, then transcribed and posted on Civicom ChatterBox® for client analysis. Tell us how we can help you.