Mar 22, 2018
CiviCom MRS

Learn Effective Message Testing with Gold Sponsor Civicom at IIeX Health 2018

Civicom Marketing Research Services, leading marketing research services provider, is a Gold Sponsor and speaker at the Insight Innovation Exchange (IIeX) Health 2018 on March 27th.

Civicom will engage with various health insight professionals, thought leaders, and decision-makers at the WHYY Center in Philadelphia at IIeX Health, one of the best conference series in the world of insights. As a frequent exhibitor, speaker, and attendee at IIeX conferences, Civicom has always been an advocate of future-focused thinking and innovating insight discovery methods through various fields of marketing research, including healthcare.

Civicom enables market researchers conduct in-depth interviews and focus groups wherever they are in the world. In Civicom’s continuous effort to develop innovative and effective solutions for insight professionals, they have found that many researchers have yet to fully utilize the potential of the online interview setting. As a featured speaker at IIeX Health, Annie McDannald, Civicom’s Global Manager of Marketing Research Services, will tackle the storytelling trend in market research and how Civicom, an expert provider of online marketing research solutions, can empower market researchers in elevating the process of message testing effectively through online interviews using web-enabled tools and services. This is a not to be missed session, that will showcase some of the advanced capabilities of what can be accomplished through web-enabled IDIs with significant effectiveness.

Civicom will also be showcasing their suite of telephone and web-enabled market research solutions for the healthcare industry, including the Civicom ThoughtLight™ Mobile Insights App, a qualitative mobile tool ideal for collecting richer in-the-moment insights through audio diaries or patient journeys.

Civicom is thrilled to sponsor and speak at IIeX Health 2018 as it continues to advocate effective and future-focused market research methods for the healthcare industry.

About IIeX Health

Insight Innovation eXchange (IIeX) is a global conference series which is part of the Insight Innovation platform, brought to the marketplace by industry information leader GreenBook. IIeX is singularly focused on advancing the business value of insights. It showcases the very best from inside and outside the market research realm with a focus on technology innovation, thought leadership, collaboration and networking. IIeX Health features TED-style presentations and panels on the future of healthcare insights, innovations in disruptive healthcare technology and how others are successfully leveraging emerging research methods.

About Civicom Marketing Research Services

Civicom Marketing Research Services is a global innovator in qualitative research tools using the latest technology solutions for marketing research. The company works hand in hand with market research firms, facilitating telephone and web-based IDIs and focus groups that enable projects to have extensive global reach.

Civicom Marketing Research Services offers many options to enhance the research process for marketing research professionals. Civicom is the global leader in facilitating telephone and web-enabled IDIs and Focus Groups using Civicom CyberFacility®. Civicom also offers Civicom Chatterbox®, an asynchronous research platform for online communities and bulletin boards. Civicom operates in over 96 countries and offers extensive translation services for marketing researchers, as well as transcription services through TranscriptionWing™, and respondent recruiting through CiviSelect™. All of these services are available in Spanish, as well as English, and multiple other languages.

Civicom is the global leader in facilitating telephone and web-enabled IDIs and Focus Groups using Civicom CyberFacility®. Civicom also offers Civicom Chatterbox®, an online research platform that operates globally and is available for individual or multi-country studies, plus the Civicom ThoughtLight™ Mobile Insights App, a qualitative mobile tool for collecting richer in-the-moment insights, and offering geolocation plus off line accessibility for places where there is no data connection.

Additional services include Civicom FrontRow™ Mobile Ethnography, and See Me Navigate™ for assessing mobile usability, enabling researchers to view a respondent’s mobile device remotely through online technology to conduct mobile app and mobile web usability research while the respondent engages with their mobile device.

Civicom is known among its clients for dedication to service quality and for the company’s motto “Your Project Success Is Our Number One Priority.”

Civicom Marketing Research chooses to be as dynamic as it is innovative; always listening to and acting on clients’ ideas and requests as they see fit. This kind of relationship has paved the way for the development and rollout of new services.

Source: PRWeb

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