Front Row™ Mobile Ethnography


Front Row™ Mobile Ethnography 

Front Row™ Mobile Ethnography

Live, Two-Way Mobile Interviews
Right From Your Smart Phone or Tablet

“Welcome to the FRONT ROW™
Your Research Has the Best Seat in the House.”

Embrace Digital Ethnography

Front Row™ lets you engage remotely in ethnography without the in-home intrusion of a videography team that can skew respondent behavior and result in less authentic research results. Get an up-close look at your respondents’ spaces, activities, and key moments of decision without leaving your desk.

Unlock Richer Insights

Civicom Front Row™ offers you multiple options for conducting Digital Ethnography IDIs. Engage in a two-way observational conversation with respondents while you view their activity through your computer. Invite observes to watch and listen to what takes place while you conduct the interview.

Front Row ‘On the Go’

Your respondents move freely while they take your interview, as you observe their experiences first hand through their mobile device, while talking with you at the same time. You are able to discuss and probe -live and in real time, from your own computer.

Front Row ‘On Location’

Conduct a complete ethnographic experience viewed via wide angle webcam, tablet, or mobile device, set up at a stationary location in the respondent’s home, office, or other location. Watch the respondent and talk with them at the same time, from your own device.

Medicine box with iPhone

Computer Front Row

‘On the Go’ Takes You Anywhere

Respondents can take you wherever you want to go – they can show you their medicine cabinet, shower, pantry, refrigerator, under the sink, clothes closet, or child’s toy box, bedroom, bathroom, garage, and more.

‘On the Go’ Shows You What Happens

Observe the respondent engage in activity, such as baking, doing laundry, cooking dinner, assembling furniture, using tools, installing hardware, cleaning a bathroom, or wherever your research needs to take you.

Civicom Tech Support Handles Everything

You are supported by a dedicated technical support CiviTech team. We discuss your project with you before it begins, to assure what you desire to accomplish can be done. We are with you every step of the way from the initial booking of you project, until the last interview is completed and video recording have been sent to you.

Civicom Technology Experts

We understand and manage the issues resulting from bandwidth limitations, webcams, smart phones, software updates, computers and firewalls. All respondents are tech-checked in advance to assure successful participation. Issues are managed before the interview, not during the interview, when your clients may be present and observing.

Front Row™ Mobile Ethnography
Front Row™ Gives You The Best Seat in the House

Become immersed in the respondent’s experience through the advantages of digital technology. Watch and listen as the action unfolds, from the best seat in the house — yours.



Get Started

Call us and schedule a demo today!
(203) 413-2423



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