Civicom's Mobile Ethnography Platform
What Can It Contribute to Your Market Research?

Respondents can take you wherever you want to go – they can show you their medicine cabinet, shower, pantry, refrigerator, under the sink, clothes closet, or child’s toy box, bedroom, bathroom, garage, and more.

Observe the respondent engage in activity, such as baking, doing laundry, cooking dinner, assembling furniture, using tools, installing hardware, cleaning a bathroom, or wherever your research needs to take you.

With the growing accessibility to public and in-store wi-fi infrastructure, the stability of remotely conducting an in-depth interview, or shop-along, has never been better!

You can observe virtually any in-home activity in a non-intrusive manner, such as in this case, the consumer experience of furniture assembly. We facilitate the technology for both you and the respondent, provide your audio and video recordings afterwards. Conduct as many ethnographic interviews as you need to draw insights from the experience.

You are supported by a dedicated technical support CiviTech team. We discuss your project with you before it begins, to assure what you desire to accomplish can be done. We understand and manage the issues resulting from bandwidth limitations, webcams, smart phones, software updates, computers and firewalls. All respondents are tech-checked in advance to assure successful participation. Issues are managed before the interview, not during the interview, when your clients may be present and observing.

From the comfort of your home or office, you can talk with your respondents and see what they see as they take you out into their world via their mobile device. Become immersed in the respondent’s experience through the advantages of digital technology. Watch and listen as the action unfolds, from the best seat in the house — yours.