Civicom's Mobile Ethnography Platform
What Can It Contribute to Your Market Research?

EMBRACE DIGITAL ETHNOGRAPHY

Front Row™ lets you engage remotely in ethnography without the in-home intrusion of a videography team that can skew respondent behavior and result in less authentic research results. Get an up-close look at your respondents’ spaces, activities, and key moments of decision without leaving your desk.

FRONT ROW ‘ON THE GO’

Your respondents move freely while they take your interview, as you observe their experiences first hand through their mobile device, while talking with you at the same time. You are able to discuss and probe -live and in real time, from your own computer.

UNLOCK RICHER INSIGHTS

Civicom Front Row™ offers you multiple options for conducting Digital Ethnography IDIs. Engage in a two-way observational conversation with respondents while you view their activity through your computer. Invite observes to watch and listen to what takes place while you conduct the interview.

FRONT ROW ‘ON LOCATION’

Conduct a complete ethnographic experience viewed via wide angle webcam, tablet, or mobile device, set up at a stationary location in the respondent’s home, office, or other location. Watch the respondent and talk with them at the same time, from your own device.

Capture Consumer Insights for Your Market Research
Through Mobile Ethnography IDIs

Mobile phone using a tool for mobile ethnography

‘On the Go’ Takes You Anywhere

Respondents can take you wherever you want to go – they can show you their medicine cabinet, shower, pantry, refrigerator, under the sink, clothes closet, or child’s toy box, bedroom, bathroom, garage, and more.

Interviewer in an online in-depth interview

‘On the Go’ Shows You What Happens

Observe the respondent engage in activity, such as baking, doing laundry, cooking dinner, assembling furniture, using tools, installing hardware, cleaning a bathroom, or wherever your research needs to take you.

Consumer insight mystery shopping using mobile

Take The Online Interview On Location

With the growing accessibility to public and in-store wi-fi infrastructure, the stability of remotely conducting an in-depth interview, or shop-along, has never been better!

Carpenter building drawers in-home

In-Home Ethnography Experience Using Web Technology

You can observe virtually any in-home activity in a non-intrusive manner, such as in this case, the consumer experience of furniture assembly. We facilitate the technology for both you and the respondent, provide your audio and video recordings afterwards. Conduct as many ethnographic interviews as you need to draw insights from the experience.

Civicom's moderators are experts in mobile ethnography research

Civicom Technology Experts

You are supported by a dedicated technical support CiviTech team. We discuss your project with you before it begins, to assure what you desire to accomplish can be done. We understand and manage the issues resulting from bandwidth limitations, webcams, smart phones, software updates, computers and firewalls. All respondents are tech-checked in advance to assure successful participation. Issues are managed before the interview, not during the interview, when your clients may be present and observing.

Use Frontrow to become immersed in the respondent's experience

Front Row™ Gives You The Best Seat in the House

From the comfort of your home or office, you can talk with your respondents and see what they see as they take you out into their world via their mobile device. Become immersed in the respondent’s experience through the advantages of digital technology. Watch and listen as the action unfolds, from the best seat in the house — yours.

Contact Us Today!
REQUEST A PROJECT ESTIMATE

Front Row™ Mobile Ethnography Case Studies

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Testimonials

Overall, the project was very successful and our client was happy, which is most important.

Everything was FANTASTIC! From a recruiting standpoint and platform!

As a direct result of the collaboration between that company and yours, our clients were able to continue to hear directly from their consumers to obtain feedback which fed directly and efficiently into the creative development process. Being able to observe the quantitative data in real-time, select whom they would like to pull into the focus group and then view the live sessions, clients felt integrated into the process and remained highly engaged throughout the day. As a result, clients returned again and again to take advantage of the process, iterate their ideas, and retest and produce relevant and successful ad campaigns driving success for their brand.

You and your team were magnificent!! Everything went smoothly – as if by Civi magic.

PLEASE thank everyone for all of their help too. My team and I deeply appreciate all of your nimbleness!

May the next project be less crazy and better timed!

Civicom continues to be an exceptional partner for all my projects. It is hard to imagine doing a project without them. For this particular project, I was especially grateful for Civicom’s flexibility in allowing us to update the stim as the client’s design firm made updates over the course of the sessions. That is invaluable! My clients and internal partners are extremely happy with the platform, the client service and the learnings we’re getting by partnering with them.

Your ability — and willingness – to allow for client’s stim modifications and iterative approach makes the partnership worthwhile. As you know, I consider you to be an extension of my team and truly appreciate all that you do to make our projects go smoothly!

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