‘On the Go’ Takes You Anywhere
Respondents can take you wherever you want to go – they can show you their medicine cabinet, shower, pantry, refrigerator, under the sink, clothes closet, or child’s toy box, bedroom, bathroom, garage, and more.
Respondents can take you wherever you want to go – they can show you their medicine cabinet, shower, pantry, refrigerator, under the sink, clothes closet, or child’s toy box, bedroom, bathroom, garage, and more.
Observe the respondent engage in activity, such as baking, doing laundry, cooking dinner, assembling furniture, using tools, installing hardware, cleaning a bathroom, or wherever your research needs to take you.
With the growing accessibility to public and in-store wi-fi infrastructure, the stability of remotely conducting an in-depth interview, or shop-along, has never been better!
You can observe virtually any in-home activity in a non-intrusive manner, such as in this case, the consumer experience of furniture assembly. We facilitate the technology for both you and the respondent, provide your audio and video recordings afterwards. Conduct as many ethnographic interviews as you need to draw insights from the experience.
You are supported by a dedicated technical support CiviTech team. We discuss your project with you before it begins, to assure what you desire to accomplish can be done. We understand and manage the issues resulting from bandwidth limitations, webcams, smart phones, software updates, computers and firewalls. All respondents are tech-checked in advance to assure successful participation. Issues are managed before the interview, not during the interview, when your clients may be present and observing.
From the comfort of your home or office, you can talk with your respondents and see what they see as they take you out into their world via their mobile device. Become immersed in the respondent’s experience through the advantages of digital technology. Watch and listen as the action unfolds, from the best seat in the house — yours.
“You guys at CCam are absolutely the best. I was so surprised and appreciated the quick reply in getting this client set up. You guys have been on top of everything and the communication has been great.
I will make sure to tell our clients even more about your service.”
Overall, the project was very successful and our client was happy, which is most important.
Everything was FANTASTIC! From a recruiting standpoint and platform!
As a direct result of the collaboration between that company and yours, our clients were able to continue to hear directly from their consumers to obtain feedback which fed directly and efficiently into the creative development process. Being able to observe the quantitative data in real-time, select whom they would like to pull into the focus group and then view the live sessions, clients felt integrated into the process and remained highly engaged throughout the day. As a result, clients returned again and again to take advantage of the process, iterate their ideas, and retest and produce relevant and successful ad campaigns driving success for their brand.
You and your team were magnificent!! Everything went smoothly – as if by Civi magic.
PLEASE thank everyone for all of their help too. My team and I deeply appreciate all of your nimbleness!
May the next project be less crazy and better timed!
Civicom continues to be an exceptional partner for all my projects. It is hard to imagine doing a project without them. For this particular project, I was especially grateful for Civicom’s flexibility in allowing us to update the stim as the client’s design firm made updates over the course of the sessions. That is invaluable! My clients and internal partners are extremely happy with the platform, the client service and the learnings we’re getting by partnering with them.