Oct 22, 2015
CiviCom MRS

Civicom® Strengthens Industry Presence at 2015 QRCA Conference in Orlando

Civicom® Strengthens Industry Presence at 2015 QRCA Conference in Orlando

Leading marketing research solutions provider Civicom® Marketing Research Services was an exhibitor and platinum sponsor at the 2015 annual Qualitative Research Consultants Association (QRCA) conference in Orlando, Florida held on October 7-9, 2015.

True to its theme “Whole New World of Research”, this year’s conference showcased new products and services ranging from business tools, client management tools, research product tools, and outside-the-box innovations designed to aid researchers in improving their efficiency as qualitative research professionals as well as helping them bring better value to their clients.

QRCA’s three-day annual event allows for an intimate opportunity to foster long-lasting relationships among independent research professionals. In line with Civicom’s ongoing development of solutions for clients, the Company seized this opportunity to engage with valued clients, industry peers and highly regarded influencers.

Civicom is a long term sponsor and exhibitor with the QRCA annual conference. The Company supports the marketing research industry furthering innovations and exploring the efficient use of evolving technology.

Civicom is proud to support the goals of the QRCA through Platinum Sponsorship.

Numerous Civicom clients made important presentations at the event. Among those were Abby Leafe, of New Leafe Research, who with fellow researcher Laurie Tema-Lyn, led an exploratory session called “What Are You Worth?,” looking at the factors that go into pricing professional services for a project. Julie Francis, founder of BellaVia Research, engaged attendees in a cautionary examination of data security and privacy issues. Kathy Doyle, founder of Doyle Research, presented four case studies about the use of respondent self-administered mobile technology in ethnography.

About the QRCA

The QRCA is a not-for-profit association of consultants involved in the design and implementation of qualitative research – focus groups, in-depth interviews, in-context and observational research, and more.

QRCA’s goal is to promote excellence in the field of qualitative research by pooling experience and expertise to create a base of shared knowledge.

About Civicom Marketing Research Services

Civicom Marketing Research Services is a global innovator in qualitative research tools using the latest technology solutions for marketing research. The company works hand in hand with market research firms, facilitating projects that enable clients to achieve extensive, global reach.

Civicom’s proprietary global audio and recording platforms, plus web-enabled tools, operate in virtually every country in the world. Civicom operates 24/7 every day of the year with a dedicated and trained service team of ‘CiviTechs,’ assuring clients that no matter where their project is located, Civicom will be able to facilitate it. Civicom operates in over 96 countries and offers extensive translation services for marketing researchers.  All services are available in Spanish, as well as English.

Civicom is the global leader in facilitating telephone and web-enabled IDIs and Focus Groups using Civicom CyberFacility®. Civicom also offers Civicom Chatterbox®, an online research platform that operates globally and is available for individual or multi-country studies, plus Civicom InSitu® Mobile Research, a qualitative tool for audio diaries and patient journeys.

Additional services include Civicom FrontRow™ Mobile Ethnography, transcription services through TranscriptionWing™, and respondent recruiting through CiviSelect™. The company’s latest tool is See Me Navigate™ for assessing mobile usability, enabling researchers to view a respondent’s mobile device remotely through online technology to conduct mobile app and mobile web usability research while the respondent engages with their mobile device.

Civicom is known among its clients for dedication to service quality and for the company’s motto “Your Project Success Is Our Number One Priority.”

Civicom Marketing Research Services chooses to be as dynamic as it is innovative; always listening to and acting on clients’ ideas and requests as they see fit. This kind of relationship has paved the way for the development and rollout of new services.


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