Full-Service Gas Station Research Study

Full-Service Gas Station
Research Study

Geolocation used in market research case study

QHow did a nationwide full-service gas station company outside of the U.S. confirm that their employees were compliant with the service protocol, uniform code, cleanliness standards and quality of service?

ABy using ThoughtLight™ with its GPS GEO location detection, we were able to capture each participant’s location while they were onsite buying gas at assigned locations and find out how each location they visited was performing against prescribed standards. These participants were selected to participate in this shopper insights study. Using the ThoughtLight app at each assigned gas station, they responded to questions on the presentation and quality of service and then snapped a picture of their receipt to confirm and validate their visit. The researcher was able to better understand the problem – quality of service and uniform standards were not followed in smaller cities – and as a result was able to provide the client direction for both short and long-term improvements. Tell us how we can help you.

 

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